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Camo
: like camouflage , it's a project by Stefano Ughetti. The purpose is not to dress people, but to put them in touch with what they wear. The Italian countryside is as integral to the CAMO aesthetic as the label’s dapper cuts and fashion forward silhouettes. Designer Stefano Ughetti creates CAMO for men and women using fabrics, dyes, and trimmings all sourced from the verdant hills of his native Italy. CAMO is produced by local master craftsmen and tailors just south of the Alps in the ancient town of Biella, Italy.
