Lovechild 1979


LOVECHILD 1979

Her hair is natural and neat. Her face is clean with close to no make up. There’s a glowing subtle luxury about her. Her taste is timeless with wardrobe pieces of a trend-transcendent character. She gives off this certain feeling, you can’t quite put your finger on it –but you want what she has.




WHAT INSPIRE THE LOVECHILD 1979 COLLECTIONS? 
They are inspired by beautiful details and emotions rather than concrete storytelling. Every collection has a certain feeling attached to it. Lovechild 1979s focus isn’t breaking headlines with headline stealing tricks and catwalk extravaganzas –rather the ambition is to create enchanting women’s wear, inspired by strong women for strong women. Lovechild 1979 are inspired by the feminine, yet this feminine centre-point should not be mistaken for a girlie infatuation. At the heart of every lovechild piece lies a true understanding of the feminine, but it’s much more complex than the adolescent.

WHAT LOVECHILD 1979 WISH TO CREATE?
The aesthetic is effortless, but rich. That’s the brands interpretation of the modern women’s needs. The brand want to create clothes that make you feel great. For them it’s important to centre the design process around the women who inspire and those we dream of dressing. The team behind lovechild 1979 is 100% female and they believe that channel this strong sisterhood into the clothing they create. Designing interesting clothing for the modern women means thinking femininity beyond dresses. Pants, suiting and shirts can be just as feminine, but in an independent cotemporary.

 

For Lovechild 1979 wholesale requests please contact: tonje@freudiankicks.com

Lovechild 1979