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A.P.C.

(Atelier de Production et de Creation) represents a classic and minimalist style. A.P.C has a large and loyal following due to their intangible French coolness and uncompromising attitude. Each season offers outstanding new accessories and interesting co-labs. A.P.C are meticulous with fabrics and seams.


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Adidas

adidas was started in 1920 by Adi and Rudolf Dassler. Adi and Rudi started 'Dassler Brothers Sports Shoe Factory' where 25 people produced 100 pairs of shoes each day. In 1948, the brothers parted, Rudolf founded Puma while Adi founded adidas. Adi registered the famous 3-Stripes as his company's trademark and the name adidas. The 3-Stripes were originally developed as a way to stabilise the midfoot, but soon became synonymous with the adidas brand.


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AIAIAI

AIAIAI perfectly mashes form and function to give you the no. 1 choice in earphones. The Y-Com model is compatible with Iphones and Ipod. Experience full-spectrum sound from the deepest bass to high-frequency tones. A full bass response depends on the user's ability to properly insert and seal the earphones in the ear canals. All AIAIAI models come with three sets of sleeves included for more individual accurate fit and external noise reduction.With a choice of soft-foam or latex, the earphones are designed for in-ear comfort and full grip. The AIAIAI earphones are technically developed in corporation with C4 studio,and designed by Kilo design.


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Asfvlt

Designed in France. Handmade footwear based on quality and comfort. Build your future.


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Camo

: like camouflage , it's a project by Stefano Ughetti. The purpose is not to dress people, but to put them in touch with what they wear. The Italian countryside is as integral to the CAMO aesthetic as the label’s dapper cuts and fashion forward silhouettes. Designer Stefano Ughetti creates CAMO for men and women using fabrics, dyes, and trimmings all sourced from the verdant hills of his native Italy. CAMO is produced by local master craftsmen and tailors just south of the Alps in the ancient town of Biella, Italy.


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Carven

Since the beginning, the Carven house has had a democratic and Parisian view of fashion design. Madame Carmen de Tommaso broke through the austere world of Haute Couture as an innovator in the Forties with a spontaneous and fresh style, adapted to the women’s everyday life at that time. Summer 2010, Carven opens a new chapter. From the couture years, Carven has kept its heritage. It lives on in the spirit of perfect design and choice materials. Today, the house offers ready-to-wear that is both inspired and accessible.


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Comme des Garcons-PARFUMS

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Since her first Paris show in 1981, Comme des Garcons has become internationally recognized as one of the forerunners of fashion and design. Specialising in the unorthodox, Comme des Garcons is the too-cool-for-school must have label that constantly pushes the boundaries of fashion and design. Whether it be the creation of Guerrilla Stores, which pop up in unlikely places only to disappear just as quickly, clothes constructed around the intangible, or an anti-perfume created to smell like a flower that doesn't exist, Comme des Garcons tops the lust lists of those who believe that envelopes are there to be pushed, fun is to be had, and life shouldn't be taken too seriously.


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Comme des Garcons-PLAY

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Since her first Paris show in 1981, Comme des Garcons has become internationally recognized as one of the forerunners of fashion and design. Specialising in the unorthodox, Comme des Garcons is the too-cool-for-school must have label that constantly pushes the boundaries of fashion and design. Whether it be the creation of Guerrilla Stores, which pop up in unlikely places only to disappear just as quickly, clothes constructed around the intangible, or an anti-perfume created to smell like a flower that doesn't exist, Comme des Garcons tops the lust lists of those who believe that envelopes are there to be pushed, fun is to be had, and life shouldn't be taken too seriously.


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Comme des Garcons-SHIRT

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Since her first Paris show in 1981, Comme des Garcons has become internationally recognized as one of the forerunners of fashion and design. Specialising in the unorthodox, Comme des Garcons is the too-cool-for-school must have label that constantly pushes the boundaries of fashion and design. Whether it be the creation of Guerrilla Stores, which pop up in unlikely places only to disappear just as quickly, clothes constructed around the intangible, or an anti-perfume created to smell like a flower that doesn't exist, Comme des Garcons tops the lust lists of those who believe that envelopes are there to be pushed, fun is to be had, and life shouldn't be taken too seriously.


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Comme des Garcons-WALLET

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Since her first Paris show in 1981, Comme des Garcons has become internationally recognized as one of the forerunners of fashion and design. Specialising in the unorthodox, Comme des Garcons is the too-cool-for-school must have label that constantly pushes the boundaries of fashion and design. Whether it be the creation of Guerrilla Stores, which pop up in unlikely places only to disappear just as quickly, clothes constructed around the intangible, or an anti-perfume created to smell like a flower that doesn't exist, Comme des Garcons tops the lust lists of those who believe that envelopes are there to be pushed, fun is to be had, and life shouldn't be taken too seriously.


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Elka Rainwear

ELKA was founded in Karup, Denmark by Ejnar Lauridsen in 1958. The name comes from the founder’s initials (EL) and the city name (KA). The products were primarily underwear for men and women, as well as waterproof clothing. This has slowly developed into the collection we know today. In 1979 the name was changed into the more international name “ELKA Rainwear A/S” and they have continued to work with the challenge to protect against the extremes of nature. Elka provides high-quality products with excellent functionality.


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Eytys

Eytys is a unisex sneaker with confident proportions - more gritty pavement than polished runway. It's a product manifestation of our generation: born in the boom years of the 80s, grew up with the street culture of the 90s, and subsisted on a heavy diet of inspiration - which has always been a click away. "Being part of this Generation-Y has given us the confidence to create Eytys - our interpretation of the perfect sneaker. But equally important is the idea of a platform on which Eytys stands; a platform through which we wish to connect, interact with and highlight creative people we admire. Eytys is a celebration to Multidisciplinary Creativity."


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Freudian Kicks x Røyksopp

Røyksopp made a habit of coming to the shop before shows, for new outfits and styling. They liked our first limited line of production from 2009 and we shared a lot of toughts on style and fit. This evolved into a bit more. Freudian Kicks x Røyksopp is a collaboration on two different outfits, one for Svein and one for Torbjørn. In totalt 6 pieces that can be combined in 14 different ways.


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House of Dagmar

House of Dagmar is a Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards. The company is run jointly by three sisters – all with notable background within Swedish and international fashion industry. The design is characterised by a style best described as unconventional and sophisticated. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.


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Kaibosh

Kaibosh is the driving force in the quest to invigorate the eyewear landscape. Kaibosh is the brainchild of FLO – a Norwegian eyewear company with over 50 years heritage in optics. Kaibosh - a ground-breaking, multi-channel concept, offering high quality, design-focused, prescription eyewear and sunglasses.


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Leica

Passion for creating perfect pictures. Leica stands for visual enjoyment and lasting value. Leica's unique technical expertise make our optical instruments ideal companions offering the highest possible reliability and durability. Our eyes have the greatest influence over how we perceive and understand our world. Leica has a long history of focusing on perception and has developed innovative instruments that afford a unique seeing experience.


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Maison Kitsune

Kitsuné was born in 2002 following the meeting between Gildas Loaëc, who was at the time manager and artistic director of the band Daft Punk, and the architect Masaya Kuroko, who switched to fashion design. Very quickly they both decided to set up a business in line with their interests, cleverly bridging music, fashion and design. “Kitsuné is a unique concept of trendy and modern luxury intermingling fashion and music. We have been known for the quality of our choices for more than 10 years now” says Gildas Loaëc.


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Moscot

Moscot has nearly 100 years of eye wear expertise, New York City heritage and its downtown sensibility. It is renowned worldwide for its iconic eye wear, The Moscot Originals. The Moscot Originals collection, based on styles from the Moscot archives from 1930-1970, celebrates the classic good looks and timeless design morn in decades past. The eye wear retains the authenticity of the original frame styles including real glass lenses in the sunglasses, traditional hardware, and lens colors that precisely duplicate the true old school colors first fabricated by the company in the 1940s.


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No Name

It is not because you have no name that no one remembers you, it is for what you represent that people remember. Year 1992: the word on the street was all about the original 5 cm platform sneaker, designed and created by Maison Rautureau - to give another level to your everyday look. Now, the platform is bigger than ever and No Name is back on the streets with a new line. "COPIES HAVE A LOT OF NAMES ORIGINAL IS NO NAME" Revisit the 90's, No Name is your passport.


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Norse Projects

Norse Projects is a development focused company and design studio working within the realm of art, design and function. With focus on performance, functionality and quality, the collections includes a broad range of technical outerwear, rainwear, and premium sportswear. The products is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform. Norse Projects - created for life - good for all seasons.


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OAMC

OVER ALL MASTERCLOTH IS A PROJECT INITIATED BY CARHARTT WORK IN PROGRESS, THE EUROPEAN LICENSEE OF THE AMERICAN WORK WEAR BRAND CARHARTT, FOUNDED IN 1889. CARHARTT WORK IN PROGRESS FRAMES THE O.A.M.C. COLLECTION AS A PREMIUM ITERATION OF CLASSIC CARHARTT WORK WEAR DESIGNS REINTERPRETED AND MODERNIZED, BLENDING FUNCTIONALITY WITH CONTEMPORARY DESIGN TO MAXIMIZE INNOVATION AND INTRODUCE NEW EVOLUTIONS IN MENSWEAR. O.A.M.C. IS THE NEXT CHAPTER OF CARHARTT’S LINEAGE. O.A.M.C. COLLECTIONS ARE DISTINGUISHED BY SOPHISTICATED YET DURABLE DESIGNS PRODUCED USING PREMIUM MATERIALS AND UTILIZING MODERN DEVELOPMENTS IN ENGINEERING AND TECHNICAL GARMENT FABRICATION, ALL WHILE PAYING DUE RESPECT TO CARHARTT’S ORIGINS: AUTHENTIC BLUE-COLLAR WORK WEAR. BUT ONLY THE REFERENCES FOR O.A.M.C. ARE TRADITIONAL, EVERYTHING ELSE HAS BEEN UPDATED.


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Reschia

Andrea Reschia is a master shoe designer from Buenos Aires. The last decade she's been working with and producing shoes for the best fashion labels in Sweden. With her new label Reschia she's in full control. The result is a mixture of Argentinian and Scandinavian design. Sexy, functional, temperament! The styles are all testaments of proper craftsmanship, made in Argentine.


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Royal Republiq

Royal RepubliQ came to life in Copenhagen Denmark 2006, as a mens concept leather goods label. Founded by Nicolas Kjaer and based on the simple "Aims of life" philosophy. With background in high-end furniture, and lifelong passion for architecture, shapes and new classics - aging with grace. The approach to leathers is like good redwine, each bottle as well as each hide will have it's own characteristic and time will add edge, dept and character. Timeless pieces - new classics - enjoyable today, tomorrow - and in twenty years from now.


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Soulland

Freudian Kicks fell in love with Soulland after seeing the SS09 collection “Steal”. Soulland designer Silas Adler has shaped another strong street fashion label coming out of Denmark, with a distinct feeling of Copenhagen. The shapes are just right, fitted but not too tight. Soulland combines urban and rural themes to create a unique look that is truly progressive. Adler has invented styles that go beyond re-interpreting classics. A beautiful example of this Adler Fedora Hat. Half cap, half fedora 100% Soulland.


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Still Good

« I've just always been living in this fashion world », says French designer Clement Taverniti, who launched his up-and-coming line Still Good in 2012. He's referring to the fact that he's been a involved with the industry since he was a child, thanks to his father, Jimmy, who designs his own eponymous label in the south of France. An alumni of brands such as Dries Van Noten and Kitsuné, the younger Taverniti sees his style as a « the mixing of two cultures — street culture and high-end, luxury culture ». « When I'm making something, it's because I would want to wear it, Taverniti says ». « I don't like trends. I want to create what I personally want and what I like ». The brand name was the base line of an advertising campaign in which a homeless person got a pair of jean out of a trash and exclaimed « Still Good! ». Over the joke we can see a fashion perception as well – a line in a creative universe “street smart casual” was the main theme of the brand. Taverniti is passionate about creating clothes that are made to be casually worn while providing a sense of style and self-confidence. « I appreciate, I look, I listen, but on the whole I completely disengage from the rest of what's going on in fashion . I have a feeling, an emotion, that comes out in the form of clothes.


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Sun Buddies

Sun Buddies is a new eyewear line from Très Bien - Sweden. The first model, Type 01 is inspired by the sunglasses worn by actress Bibi Andersson in Ingemar Bergman’s 1966 Persona film. Additional styles has been added to the line since the launch which is constantly evolving. The latest campaign is shot by Austrian still life photographer Bela Borsodi. All Sun Buddies frames are made by hand using premium quality acetate only. All optics are provided by Carl Zeiss Vision®, Optical Class 1, a guarantee of high protection to the eye.


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Surface To Air

Founded in 2000, based in Paris and NYC, Surface to Air offers a style that combines the simplicity of European trends with New York style sportswear chic. Bypassing nostalgia, the Surface to Air brand features original designs from one season to another. Founded by a group of multi-disciplinary creatives, Surface to Air is distinguished by a strong graphic legacy (color block prints, all overs, graphic t-shirts), and especially a strong relationship with contemporary art and music culture. This spirit is illustrated by collaborations with major artists, coming from numerous creative disciplines, such as Justice, Solve Sundsbo (Photographer), Kim Gordon of Sonic Youth and Aaron Young (artist). Surface to Air is a brand for all those who want to stand out of the crowd while looking effortlessly stylish and sexy.


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The White Briefs

The White Briefs has a perfect take on underwear. The shapes are classic with an eye on subtle adjustments and detailing. After multiple machine washes it still feels soft and elastic. The White Briefs uses GOTS certified organic cotton. Freudian Kicks staff are addicted, The White Briefs is highly recommended!


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Uniforms for the dedicated

Uniforms for the Dedicated have already managed to establish a recognizable and distinctive style, which is quite impressive for such a young label. They are studded with talent in many departments and music is an integral part of the label. Their latest music video “March of No Coincidence” feat. Maria Nordstrõm, did not only display their musical skills, but also the artistic universe that symbolizes Uniforms. It's an in-house production by a creative group that has re-invented work wear in playful way. Innovative shapes, nice details and great qualities.


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Visvim

Visvim soars around the pinnacle of functional clothing. Few other labels can match their influence on the casual clothing scene. In many ways they are a conceptual label, because the ideas of designer Hiroki Nakamura seems to be executed regardless of cost. There is no compromise in quality. Visvim is pretty much how far you can take quality in the hybrid segment of casual and functional clothing. Before SS11 Nakamura went to Monument Valley for inspiration, this gave birth to a special Vibram sole with a Monument Valley profile underneath, only to be used on a couple of limited styles for that specific season and never again. This is just one of many examples, the list is too long to mention here. It is truly inspiring to visit their showroom and experience the Visvim esthetic, minimal but still rich in sensations due to superb craftsmanship and exquisite details.


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Wood Wood

Wood Wood started out making all-over prints on hoodies and tees, often repetative patterns with characteristical soft graphical shapes. Then they moved on and their collections became more clean and a whole lot bigger. In not so many years, Wood Wood have developed to become a household name in street fashion, doing co-labs with major companies as Adidas, Nike and Penfield. Their influcence on the Scandinavian street scene should not be understated.


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