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Odeur
Odeur is a Swedish label designed by Petter Hollström and Gorjan Lauseger, it is characterised by playful silhouettes and minimal prints. It is a true unisex label. The first collection from 2006 was mainly produced in jersey, since then Odeur has progressed using a mix of luxurious fabrics that support the slightly oversized and clean look. A journey within a journey. The Odeur Autumn/Winter 2011 collection takes place in the awakening from the state of nightmare. The collection - named Nocturnal Dreams - is based on the combined feeling of fear and relief. A peculiar mix of darkness and hope. The dark colour palette of the collection, including variations of black, dirt and charcoal are set in contrast to a bright white and a sober dusty colour. The details are, as usual for Odeur, in focus. Zippers, prints and buttons made of gun metallic colours complete the silhouette. The unisex collection is somewhat more solemn than earlier Odeur collections. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the garments.
