Perseverance London

Contemporary womenswear designed by the brand’s founder and creative director Eudald Luis. 

Bold new silhouettes and innovative textural fabrics combine with classic detailing to make up a range that brings a new interpretation of femininity.


From statement dresses to separates, Perseverance London’s collections are designed to be in tune with a modern approach to dressing, with something for every woman who values individual personal style. 

Reflecting the diversity and unique character of its home city, Perseverance London is an intelligent yet accessible brand.

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