VIKTORIACHAN is a Swedish designer brand, embodying a blend of structured simplicity and modern sophistication to create the perfect day and evening look for the urban career woman.
Established in late 2013, VIKTORIACHAN offers clothes for the independent woman, who seeks to empower herself in her personal style. The philosophy behind the brand is about a woman who walks into a room, where all light is shed on her, not because of the clothes but the woman she becomes in the clothes.
The collections showcase timeless design elements like knots and curves, infused with a unique, neutral sensibility. The pieces elegantly combine gentle waves, flowing drapes, and structured forms, all in a sophisticated range of neutral hues.
Signature silhouettes include structures and drapes inspired by architecture and natural movements. Each design is also created with versatility in mind, to be dressed up or down- from day to evening. Neat tailoring, sleek colors in combination with feminine lines and minimalistic details are set as the essences of the brand.
Instagram: VIKTORIACHAN