Yama is a platform for collaboration, for movement, and for shaping a more conscious approach to clothing. Made to traverse - from city streets to mountain ridges and open landscapes.

Yama means “mountain” in Japanese — a symbol of balance between nature, movement, and stability. We combine functionality, timeless aesthetics, versatility, and longevity into pieces that flow effortlessly between city and wilderness. Yama is a lifestyle for those who value quality, wherever they are, from city streets to mountain ranges and open landscapes.

Born in Norway, shaped by nature and the needs of modern movement, Yama builds on a shared belief in purposeful design and lasting quality.

Rooted in movement, form, and function—and inspired by Nordic minimalism—we create versatile layering pieces crafted with intention using responsible materials and a circular approach driven by purpose, durability and longevity. Behind Yama stands a broad and growing network of adventurers, aesthetes, designers, and brand builders—people with deep experience in outdoor performance, fashion, and creative direction, with a shared vision of how a brand can inspire and connect.

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